Be Confident
Be Creative
Presentations That Work
The Art And Science of The Pitch
Write Engaging
Narratives
Tell Stories That Resonate
With Your Listeners
According to Socrates, you can't simply win people over with a list of facts about your company. Whether you're producing a printed piece or a personal presentation - with or without a deck - you have to touch on 3 pillars of the decision-making process to change your listener's point of view.
Write Strong Headlines
Present Clear Data
In modern times, Socrates' concept of persuasions translates as an appeal to the head (facts), the heart (feelings of love or a commitment), and the guts (which in today's world is the fear of failure or FOMO - the fear of missing out)
Facts
Feelings
Fear
Every Story Has 3 Parts:
Beginning. Middle. End.
Whether it's your elevator pitch, an investor pitch, or some kind of educational or training presentation - you start with a vision, you explain the process, and you deliver on a promise of something better.
Finish Strong.
Put everything together and your premise becomes an irresistible choice.
Before You Rush to
Put Your Deck Together...
STOP and take a breath!
Don't simply fire up your computer and open a Powerpoint template. Consider the fundamental and creative components that are part of every great story or presentation.
Tailored to CEOs, CMOs, Founders, Managers, and BizDev teams
A strong brand is crucial for any business looking to succeed in their marketing. Startups often wait too long to define their brand and wonder why the audience doesn't respond. Some companies go-to-market without a clear identity, fail to differentiate their deliverable, and never build a loyal customer base. Invest in your brand, to increase the effectiveness of your advertising and marketing.
Go beyond boring facts and inspire your listeners
The data don't do it! Make it personal, be the hero rallies the crowd and makes ideas into actions. If you understand the art of crafting narratives that captivate, influence, and inspire your audience, your presentation will be remembered, repeated, recalled and top-of-mind when the time comes to take action or make important decisions.
Your visuals should be aids and not distractions
Most slide decks are boring and nobody can read them. Sometimes both. Headlines that come from the template - word for word - don't have any useful information. It doesn't take much time to improve your deck from unimpressive to memorable, if you use a few simple creative tools.
Raise your game!
Become a more effective communicator. After working with Presentation TuneUps, you'll be more persuasive, more employable, better able to reach your customers or your investors and more likely to reach your goals.
Warren Buffett
Personal Communication for Business
The Art and Science of Public Speaking